What did OPV take on?
Growth. Our Growth Lab took over growth for a $200M B2B SaaS company from the team that ran it before.
How did the growth engine work?
The engine ran two programs:
- Account-based marketing (ABM) aimed at a list of target accounts.
- Customer-led beta programs.
What changed?
| Measure | Result |
|---|---|
| Revenue since OPV took over growth | +120% |
| Cost of growth | −60% compared with the prior team |
Next step
See how Growth Lab works, or book a free working session to map your next 90 days.